This is Squarespace’s ninth Super Bowl campaign, ‘The Singularity’ starring Adam Driver.

The spot, directed by Smuggler’s Aoife McArdle, shows Adam Driver struck by the idea that Squarespace is a website that makes websites. As he follows his line of thinking, multiple Adam Drivers appear, triggering a singularity event.

The agency was Squarespace’s in-house creative team with vfx and colour at Black Kite. George Kyriacou completed the grade. The VFX Super was Adam Crocker. The edit was by Dan Sherwen at Final Cut.


Jon Creamer

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