This is Squarespace’s ninth Super Bowl campaign, ‘The Singularity’ starring Adam Driver.
The spot, directed by Smuggler’s Aoife McArdle, shows Adam Driver struck by the idea that Squarespace is a website that makes websites. As he follows his line of thinking, multiple Adam Drivers appear, triggering a singularity event.
The agency was Squarespace’s in-house creative team with vfx and colour at Black Kite. George Kyriacou completed the grade. The VFX Super was Adam Crocker. The edit was by Dan Sherwen at Final Cut.
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