Sky has promoted Jamie Morris to the role of Director of Programmes, effectively making him Zai Bennett’s deputy across the content team.

Morris was Director of Programme Strategy and in his new role he will assume responsibility for commissioning and acquiring content alongside Bennett and the genre directors at Sky.

The change in role reflects the increase in commissioning across Sky – with a 50% increase on screen this year and set to grow further in future.

It formalises the growing responsibility Morris has taken on supporting Zai Bennett and deputising for him.

Morris led on the set up of the factual channels and commissioning for those before Poppy Dixon, director of factual joined Sky last year and he has led on acquisition of key titles. He will retain responsibility for scheduling and overall programme strategy across portfolio of channels.

In a letter to staff, Zai Bennet said: “I would like to confirm Jamie Morris in the role of Director of Programmes across the Content team. Jamie will retain the programme strategy and research teams in his group, but will also now officially select commissioned and acquired titles with myself and the genre directors. He will also deputise for me on portfolio and content matters. As our portfolio of services has grown, in large part driven by Jamie, we now originate in all the key genres. Jamie and his team perform a pivotal role in designing and managing the individual content brands and his insight in to what we need across the services for our customers is key to our success. We aren’t changing any of our commissioning processes or routines, but this change will mean that we can make sure programming decisions continue to be made quickly and effectively across all genres. Jamie will continue to work closely with the genre directors in the Content and Studios teams as well as the wider marketing, PR, social, operational and merchandising teams to deliver big hits for our customers as part of our Sky portfolio.”

Elizabeth Rowlands has also been confirmed in the role of Director of Content Compliance and Policy.

Jon Creamer

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