Simon’s Cat (part of Banijay UK) will release a raft of special content and products, in conjunction with Banijay Brands, to mark its fifteenth birthday.

In March 2008, illustrator Simon Tofield uploaded his first ever video to YouTube…, a self-taught animation project inspired by his beloved cat Hugh. That video Cat Man Do went viral and 15 years later has amassed 65 million views and is the basis of a global brand including online content, gaming, publishing and consumer products.

This month the brand will release a compilation of the best classic films, reimagined in colour and launch a new Simon’s Cat website, with games, comics and films.

Simon Tofield, creator of Simon’s Cat says: “We have grown from a single animation into a global brand with a fantastic and supportive community of fans all around the world. I can’t wait to see what the next 15 years bring for our global superstar feline!”

Alice Bernardi, Director, International Brand Licensing, Banijay Brands says: “The instantly recognisable, iconic animation, coupled with a huge social following makes Simon’s Cat a very strong and desirable IP that works incredibly well across all corners of the licensing industry.”

Created by award-winning illustrator, animator and director, Simon Tofield, Simon’s Cat was first seen on YouTube in 2008. Part of Banijay UK, the brand has over 3bn online views and 21m fans across TikTok, YouTube, Facebook, Instagram and Twitter.

It was recently announced that Tactile Games has taken the long-term gaming rights for the brand, following the popularity of mobile titles Simon’s Cat: Crunch Time, Simon’s Cat: Pop Time and Simon’s Cat: Story Time, which have amassed more than 20 million downloads worldwide.

Pippa Considine

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