Samsung Electronics and Love TV Channels have unveiled Love The Planet, the latest channel on Samsung TV Plus in Europe. The new channel, localised for the key markets of the UK, France, Germany, Italy and Spain, will spread awareness on environmental issues via curated TV streaming content.
Love The Planet created by Love TV Channels, will be shown exclusively on Samsung TV Plus, the free, ad-supported streaming TV service. Content will include premium documentaries on environmental topics and docu-series that explore sustainability projects. It will feature shows such as Australia On Fire: Climate Emergency, Pridelands: Wilderness Reborn from Blue Ant International, Ampersand’s Nature = Future, Off The Fence’s Youth Unstoppable, Java Films’ award-winning documentary The Carnivore’s Dilemma, and Ananda’s multi award-winner Looking Forward.
Love the Planet will take its audience on a global sustainability journey, alongside climate activists taking daily steps to preserve our world. Viewers will learn about the technological innovations contributing to a more sustainable environment, and how individual actions can make a big difference, inspiring its audience to pursue a more sustainable way of life.
According to research data from Appinio and ClimatePartner, 75% of Europeans believe that climate change is a top priority, with 40% willing to change their travel or eating habits in order to preserve the planet. This growing awareness has given rise to the importance of such events like Earth Day, the annual celebration of the achievements of the environmental movement and a day dedicated to the raising of awareness of the Earth’s environmental protection needs, now in its 53rd year.
The launch of Love The Planet is timed to mark the lead up to Earth Day 2023 with the.
Commenting on the news, Teresa López, Co-founder and CEO at Love TV Channels said: “We aim to spread the message about the climate emergency, but from a positive point of view. Our focus is on the solutions, with stories that inspire the audience to pursue a more sustainable way of life.”
Jacinto Roca, Co-founder and Chairman at Love TV Channels added: “By engaging with environmentally conscious viewers, ‘Love The Planet’ offers brands the opportunity to share their own contribution in this area and communicate directly with this fast-growing audience on a topic which resonates with them.”
Jennifer Batty, European Head of Content Acquisitions at Samsung Ads said: “The recent success of FAST is credited to its unique ability to deliver specialist streaming content – alongside household favourites like live sports, entertainment, and news. In the case of Love the Planet, this is a brand new, exclusive specialist-interest channel that eco-conscious audiences can discover, with content tailored to their interests. For advertisers, it’s a no brainer for how great the opportunity is to reach this desirable audience, in an environment that suits them.”
Alex Hole, Vice President and General Manager, Samsung Electronics Europe added: “FAST channels such as Love The Planet provide an engaging, premium, and brand-safe environment for sophisticated, addressable TV campaigns that reach audiences advocating and in-support of environmental change. For advertisers, the advantage of having data-driven insights of this audience’s interests is unparalleled.”
Love TV Channels offers a portfolio of thematic TV channels, with the best selection of premium content curated and programmed by its team, to entertain and engage segmented audiences that are passionate lovers of niche content.
Founded in 2022 and based in Barcelona, Love TV Channels is a rapidly expanding brand that aims to lead the production of FAST channels in Europe. Love TV Channels creates thematic FAST channels for distribution via streaming, on smart TVs and OTT platforms. The channels, Trailers, Love Wine and Love the Planet, are distributed in Europe and the US via Samsung TV+, LG Channels and Xumo Play. Love TV Channels has content licence agreements with more than 50 distributors, to source content and refresh the channels with premium and localised content.
Pippa Considine
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