Saddington Baynes, part of the Alongside collective, is to relaunch as a healthcare content and experiences production studio, led by Glen Taylor, founder of Alongside and former CEO of Taylor James.
Taylor is joined by Scott Pryor, Senior Executive Producer, and Jen Allison, Executive Director of New Business.
After being placed into administration in 2022, the Saddington Baynes brand and portfolio was acquired by Taylor under the Alongside umbrella. All healthcare related work will remain in-house, with automotive, FMCG, and luxury goods content production being handled by sister company, Hero Next Door.
“Sometimes brands bounce back,” says Taylor of the re-focussed studio. “I started my career at Saddington Baynes so it’s a privilege to be able to work with the brand name again and merge the worlds of science and art into a genuinely unique studio with a new approach to content creation.”
“What we’re doing with Alongside is to really focus on creative specialisms,” continues Taylor. “There’s a team at Saddington Baynes with a deep knowledge of healthcare brands and how best to communicate their messages, while Hero Next Door lives and breathes automotive, FMCG, and luxury products. It’s about placing the work with the studio that knows it best. For Saddington, that’s healthcare through and through. And it’s going to be a wild ride.”
New and emerging technologies will form the backbone of the studio’s approach.
“We deliver mixed media solutions,” adds Taylor. “Often toolkits of assets that tell metaphorical stories that come through in healthcare creative. Medication and treatments do amazing things, but it’s often balanced against metaphors of the benefits.”
Taylor has brought in Jen Allison to head up business development and breathe new life into a much loved brand.
“Jen is a real win for us,” comments Taylor. “She delivered great results at Taylor James, and we’ve got some incredible plans for growing not only Saddington Baynes, but the entire collective of studios under Alongside.”
“The strategic decision to refine the business’ focus in healthcare presents some very interesting opportunities,” says Allison. “Sure, there’s competition out there, but no-one’s really embracing new technologies and finding ways to balance out the human factor. The work we do has a serious slant to it, but how we do that work needs to be fun, it needs to be rewarding. Our approach is science meets art, and art is inherently human.
“Glen and I will be going on the road. We’ll be bringing a true sense of care and enjoyment to rebuilding Saddington Baynes into a business that will stand the test of time, rolling with new technologies and embracing – championing – a new way of doing things.”
While Allison will be charged with bringing new business into Saddington Baynes, Pryor will set the tone for finding client solutions.
“We’re beginning an amazing journey,” Pryor comments. “Working again with Glen and Jen to build Saddington into something special will be a pleasure. We’ve got the experience, tools, and talent to shift perceptions within our industry that will shake up the healthcare sector.”
“Saddington Baynes has been brought back from the brink with an experienced, energised team behind it,” adds Taylor. “It’s going to be a great year putting the brand back on the map.”
Pippa Considine
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