Chrome Studios, the entertainment arm of London and Los Angeles-based, branded content and commercials business Chrome Productions, has announced a move into unscripted entertainment and has hired Bri Marzigliano as VP, Development to spearhead the push.
Chrome Studios will produce premium character-focused entertainment across limited series, documentaries, formats and feature-length films. The company will also utilize existing expertise and relationships with brands to meet the demand for advertiser-funded entertainment from networks and streamers, generating opportunities for each to collaborate with the other.
As VP, Development, Marzigliano will work across Chrome Studios’ unscripted slate alongside Executive Creative Director Stephen Parker, Founder and CEO Joel Mishcon, COO Emma Astaire and VP, North America Robert Chew.
Marzigliano joins Chrome Studios from her previous role as Head of US Development at Wag Entertainment, where she was across the company’s extensive US slate, including factual series for networks such as Science Channel and Animal Planet. She also worked alongside Wag’s UK team on the development of projects for UK and international streaming platforms including Don’t Pick Up the Phone for Netflix and The Search for Instagram’s Worst Con Artist for ITVX. Prior to joining Wag, Marzigliano developed projects for US-based networks including National Geographic, Discovery, E!, HGTV, CMT, MTV and A&E as the Director of Development for Zodiak NY and MY Entertainment.
Stephen Parker, Executive Creative Director, Chrome Studios says: “Moving into unscripted entertainment is a natural next step for Chrome. We have identified an opportunity to position ourselves as a thought-leading player in the hybrid space between commercials and entertainment, and Bri’s background in developing long-running series and high-profile feature docs for networks and streamers in the US and UK makes her the perfect choice to build on our unscripted slate.”
Bri Marzigliano adds: “I’m super excited to be joining Chrome Studios. It’s a great time to be thinking outside the box, and Chrome’s longstanding relationships with international brands and institutions opens the door for us to develop premium content for networks and streamers at a time when access is key.”
Chrome Studios is also in development on its first scripted project, Poles Apart, written and directed by UK filmmaker Reggie Yates, inspired by the true story of the first Black Briton to walk over 400 nautical miles to the magnetic North Pole.
Pippa Considine
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