reach4entertainment enterprises (R4E) has acquired a 50% stake in ex footballer Gary Neville’s Buzz 16 Productions Limited.
Buzz 16, which was founded in 2016, is co-owned by shareholders including former Manchester United player and broadcaster, Gary Neville, along with former Sky Sports Premier League producer, Scott Melvin.
Buzz 16’s productions include Class of 92: Full Time and SoccerBox.
This acquisition will bring together Buzz 16’s in-house production capabilities and “impressive network of both emerging and established sporting talent” with r4e’s “multi-disciplinary approach to media and marketing services”.
Commenting on the acquisition, Marc Boyan, CEO of R4E, said: “We are delighted to be working with Gary, Scott and the team as Buzz 16 embarks on its next phase of growth. Our investment in Buzz 16 was the culmination of a competitive process and is testament to the fact that our vision for the Group has broad appeal. This exciting partnership brings with it a number of important synergies. While it will provide r4e with exposure to the sports media sector, we see a great opportunity to help Buzz 16 develop a marketing services offering and provide leading brands with powerful strategies to meaningfully engage with their audiences across sponsorship, talent partnerships, experiential and sports marketing. We believe Buzz 16 will be a valuable addition to the r4e family.”
Gary Neville said: “We are proud to produce engaging content of the highest quality, so welcoming r4e’s marketing communications expertise and network is the next natural stage to strengthen our proposition and ultimately broaden our offering to a wider audience. We started Buzz 16 to give people the chance to engage with sports and live entertainment in a different way so this partnership means we can do more of that. Having spent a lot of time with Marc, I am excited by his plans for the Group as well as his forward thinking approach to providing a differentiated and value enhancing service to clients.”
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