Pulse director Ryan Booth had to remotely direct 16 shoots with 16 DPs for a new spot for McDonald’s shot across the USA.

The ad involved capturing the brand’s iconic arches and telling the story of their support for key workers during the pandemic.

Meticulously planned routes ensured airtight social distancing for each of the DPs involved, together with the production team, it was ensured that everyone involved worked in complete isolation with no contact with anyone else.

This meant finding a McDonald’s restaurant closest to each DP’s home-base (via google maps), ensuring they could either walk or drive themselves to the location alone, and adhering to a strict 1-hour shooting schedule which started at the break of dawn. Booth collaborated with the post teams remotely.


Production Company – Pulse Films

Director/DP- Ryan Booth

Managing Director / Exec Producer – Hillary Rogers

Head of Production – Nick Fuller

Producer – Jenni Haberstock

Production Coordinator – Ashley Soloman

1st AD – Zaida Fakih

DP – Sean Porter

DP – Logan Tripplet

DP – Allison Anderson

DP – John Zilles

DP – Jon Chema

DP – Ross Mclennan

DP – Natalie Kingston

DP – Peter Simonite

DP – Soren Nielsen

DP – Jared Fadel

DP – David Vollrath

DP – Bjorn Amundsen

DP – Kristian Zuniga

DP – Adam Newport Berra

DIT – Kyle Hoekstra


Cabin Edit

Managing Partner: Carr Schilling

Executive Producer: Remy Foxx

Producer: Michelle Dorsch

Editor: Sam Ostrove

Assistant Editor: Nick Deliberto


The Mill New York

Executive Producer – Clairellen Wallin

Producer – Lindsey Riddle

VFX Supervisor/2D lead: Jimmy Bullard

Colourist – Mikey Rossiter

Staff Reporter

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