Pulse director Ryan Booth had to remotely direct 16 shoots with 16 DPs for a new spot for McDonald’s shot across the USA.
The ad involved capturing the brand’s iconic arches and telling the story of their support for key workers during the pandemic.
Meticulously planned routes ensured airtight social distancing for each of the DPs involved, together with the production team, it was ensured that everyone involved worked in complete isolation with no contact with anyone else.
This meant finding a McDonald’s restaurant closest to each DP’s home-base (via google maps), ensuring they could either walk or drive themselves to the location alone, and adhering to a strict 1-hour shooting schedule which started at the break of dawn. Booth collaborated with the post teams remotely.
CREDITS:
Production Company – Pulse Films
Director/DP- Ryan Booth
Managing Director / Exec Producer – Hillary Rogers
Head of Production – Nick Fuller
Producer – Jenni Haberstock
Production Coordinator – Ashley Soloman
1st AD – Zaida Fakih
DP – Sean Porter
DP – Logan Tripplet
DP – Allison Anderson
DP – John Zilles
DP – Jon Chema
DP – Ross Mclennan
DP – Natalie Kingston
DP – Peter Simonite
DP – Soren Nielsen
DP – Jared Fadel
DP – David Vollrath
DP – Bjorn Amundsen
DP – Kristian Zuniga
DP – Adam Newport Berra
DIT – Kyle Hoekstra
Cabin Edit
Managing Partner: Carr Schilling
Executive Producer: Remy Foxx
Producer: Michelle Dorsch
Editor: Sam Ostrove
Assistant Editor: Nick Deliberto
The Mill New York
Executive Producer – Clairellen Wallin
Producer – Lindsey Riddle
VFX Supervisor/2D lead: Jimmy Bullard
Colourist – Mikey Rossiter
Staff Reporter
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