Presteigne Broadcast Hire has taken delivery of more than £2M in new broadcast technology from Sony, Canon, Blackmagic, Vinten and others.
Included in the new kit are Sony HDC-4300 cameras and a range of Canon 4K studio, field, ENG and telephoto lenses.
Presteigne has also invested heavily in a full range of Vinten heads, accessories, tripods and pedestals, including Vinten Osprey Elite and Quattro SL four-stage studio pedestals.
Presteigne CEO Mike Ransome said, “This investment demonstrates our commitment to our customers worldwide. One of the most intricate and important tasks for a dry hire company is to plan and budget for new technologies, and we have studied our choices in this case very carefully.
“For example, we normally expect professional lenses to have a working life of at least ten years. This substantial investment in 4K lenses is ample demonstration of our belief that 4K will continue to gain momentum and become, if not commonplace, then a readily achievable standard for motion pictures, television dramas, and live events as increasingly large screens demand increasingly detailed resolution.”