Global content library Pond5 has teamed with RED Digital Cinema to offer a collection of royalty-free licensable video content shot on RED professional cameras.
Filmmakers currently working with RED cameras or who fully own footage shot on RED are being asked to submit footage.
Pond5 said the new initiative provides filmmakers with the opportunity to reach a global audience while earning incremental revenue from their cinema-quality 8K, 6K, 5K, and 4K video work
“The quality of the footage captured on RED cameras is really incredible, and it deserves to be spotlighted in its own channel,” said Pond5 CEO Jason Teichman. “Filmmakers using these cameras are some of the best in the world, and they’re making a significant investment in their craft, whether they’re committing to the purchase of a RED camera or just negotiating access to one for a shoot. This collection offers them a way to get exponentially more eyes on that work, while getting the opportunity to see an additional return on that investment.”
The Pond5 RED initiative follows the recent launch of Pond5’s DJI collection.
It also offers the opportunity to repurpose the footage that didn’t make the final cut on a particular project, giving it new life as creative content for other high-profile productions.
RED President Jarred Land said: “We’re excited to collaborate with the Pond5 team to help promote artists working with our cameras and provide them with a new way to earn revenue from their work.”
Artists submitting will be asked to provide a link to their work along with details on which RED camera they shoot with. Both pre-existing work and new work will be considered, as long as the artist fully owns the copyright. Submissions will be judged on quality, creativity and category demand in the Pond5 marketplace.
For details, visit http://pond5.com/red-cameras.
Staff Reporter
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