Producer of visualised companion podcasts including Rivals: The Official Podcast and The Traitors: Uncloaked, Platform Media, has appointed Channel 4’s Jodie Miles as Commercial Director.
The newly created role has been made to strengthen the company’s commercial offering as it continues to expand its TV and digital slate.
Miles joins Platform Media from Channel 4, where she served as Senior Lead within Partner Lab, Channel 4 Sales’ creative partnerships division, here she led the Partnerships Sales team, delivering “innovative, high-impact campaigns with the mission of connecting brands with culture across Branded Entertainment, TV, Streaming, and Sponsorship.”
Miles will head up Platform Media’s Partnerships team, who create podcast partnerships and branded entertainment campaigns, bringing together brands with talent.
She will play a pivotal role in supporting Platform Media’s ongoing expansion into original IP, including three new digital first shows due to be announced this month and building on the company’s reputation in TV through productions such as Rivals: The Official Podcast and The Traitors: Uncloaked.
During her 5 year tenure at Channel 4, she worked with leading brands such as Tesco Mobile, TUI, Boots, Laithwaites, Vinted, KFC, e.l.f. Cosmetics, Mars, and Unilever. Working closely with Digital Commissioning and top production companies across the UK to create repeatable editorial formats and creative brand partnerships.
Notable recent campaigns under her leadership included Tesco Mobile: The Great British Phone Swap, Laithwaites: Wine Then Dine, award-winning series Vinted: Second-Hand Show-down and Second-Hand Style-Up and E.ON Next: Secret Life of 5 Year Olds.
Commenting on the new hire, Ali Griffin, Chief Commercial Officer at Platform Media said: “We’re thrilled to welcome Jodie to the growing Platform Media commercial team. I’ve long ad-mired her work at Channel 4, and some of the industry leading partnerships she has been re-sponsible for. Her expertise in creative partnerships and revenue growth will be invaluable as we continue to expand and innovate.”
Jodie Miles added: “I’m excited to have joined Platform Media and build on the incredible work already happening across the business. What makes this company so refreshing is the unique way it’s flipping the traditional model on its head by starting digital-first with the opportunity to expand into TV, not the other way around. It’s a future-facing, audience first approach that reflects where the world of content and entertainment is headed. I can’t wait to get stuck in, shape this next phase, and cre-ate bold, innovative partnerships for brands and talent.”
Jon Creamer
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