Storage and data management outfit, Pixitmedia, has announced a strategic alliance partnership with Grass Valley.

The partnership will see pixitmedia and Grass Valley “provide a joint offering that is the beginning of an exciting journey for both companies.” Grass Valley has chosen pixstor,  pixitmedia’s software-defined storage solution product, as one of the latest additions to its Agile Media Processing Platform (AMPP) ecosystem.

As a GOLD Alliance partner and part of the Grass Valley AMPP Universe, pixstor gives Grass Valley customers the “freedom and flexibility” to implement a tailored storage solution, including capacity and performance requirements. Used by Red Bee Media and other media customers, pixstor underpins linear and non-linear national broadcasters, such as FOX Sports, Cinelab London, Viceland, Multicom Entertainment Group, and others.

“We are excited to join forces with Grass Valley to provide unparalleled choice and freedom to customers,” said Ben Leaver, business line leader and co-founder of pixitmedia. “In today’s rapidly evolving media landscape, this partnership allows us to offer a solution that empowers content creators, broadcasters, and post-production professionals to focus on producing and distributing their exceptional content rather than worrying about managing and storing their data.”

“We are dedicated to delivering solutions that empower our customers to create, manage, and distribute content with confidence,” said Adam Marshall, Chief Product Officer at Grass Valley. “By combining pixitmedia’s data management and orchestration expertise with Grass Valley’s production technology, we are taking a significant step toward delivering a comprehensive ecosystem that addresses the unique data management challenges of the media industry.”

“Grass Valley provides a wide spectrum of technology that underpins the way media is distributed and consumed across the world,” says Leaver, “yet the actual files need to exist somewhere. pixitmedia’s role is to provide reliable, consistent, and deterministic data management and orchestration, so that when Grass Valley presses the play button, we serve the data–and it’s game on.”


Jon Creamer

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