The combined business will operate as EditShare, with Shift Media’s products – MediaSilo, Wiredrive, and Screeners.com – folding under the EditShare corporate brand.

The combination of EditShare and Shift Media will “deliver a comprehensive, open solution that enables creative teams and content creators to seamlessly store, edit, collaborate, and share their content, whether they choose to work on-premise, in the cloud, or with a hybrid solution.”

EditShare’s high-performance workflow focused product suite includes EFS media optimised shared storage and FLOW intelligent media management. In 2022, the company launched EditShare FLEX built on AWS, “ensuring professional production and post companies can build remote and collaborative workflows that suit their creative and commercial needs.”

Shift Media’s MediaSilo provides a video collaboration HQ. Wiredrive helps commercial production companies and agencies quickly create custom pitch materials and showreels. Screeners.com provides the industry standard virtual screening experience for press review and sales opportunities of high value pre-release content.

Ramu Potarazu, Shift Media’s CEO, will lead the combined company under the EditShare banner following the close of the transaction; current EditShare CEO Conrad Clemson will leave the business to pursue other opportunities. “The tireless work of Conrad and the EditShare team has put us in a position of strength for the future,” Potarazu said. “Shift Media was built on the principle that video workflow technology should be completely intuitive and customer friendly. EditShare and Shift Media are highly complementary businesses with market leading products and services and shared commitment to putting the power of video production in the hands of creators. As a combined company, we will create a one-stop shop with a more comprehensive range of products and global network of channel partners, enabling us to better meet our customer needs around the world.”

“Our two companies have very strong businesses and powerful product offerings,” said Stephen Tallamy, CTO of EditShare. “Together, we will be better positioned to deliver a powerful, comprehensive, and intuitive content management and collaboration offering to the broad middle market, which is where most of the industry sits.”

ParkerGale Capital and Marlin Equity Partners, previous backers of EditShare and Shift, respectively, will maintain their positions as primary investors and board members of the combined company. “I’m excited that Marlin Equity Partners and ParkerGale will continue to support the business,” said Potarazu. “Together, we are aligned on delivering cutting edge solutions in response to the stratospheric growth in video production and continued move towards flexible, collaborative on-premise, hybrid, and cloud workflows.”