Pam Cavannagh and Dympna Jackson are to head up a new Manchester-based creative label under the umbrella of Objective Media as well as heading up Objective Media Group’s new northern office, producing content originated by the London-based labels..

Setting up in August, the as-yet unnamed label will develop and produce “high quality, high volume” factual entertainment formats and quizzes.

Working for the BBC, Pam Cavannagh has commissioned across all BBC channels delivering amongst others Pointless, Pointless Celebrities, Escape to the Country, and Great British Railway Journeys. She went on to be Channel Executive for BBC One and BBC Three where she helped to define and shape strategy for the channels, before most recently holding the role of BBC Studios Creative Director.
Having worked as a day producer on ITV’s This Morning, Dympna Jackson moved with Richard and Judy to launch their new show on Channel 4. Since joining the BBC she has produced a range of factual entertainment programmes including Honey, We’re Killing the Kids for BBC Three and CBBC’s Taking the Next Step. She has also developed titles including Call the Council for BBC One and BBC Two’s Permission Impossible: Britain’s Planners.

Together the pair recently secured a 15-part series for BBC One entitled Home is Where The Art Is.

Pam Cavannagh and Dympna Jackson said: “We are absolutely thrilled to be setting up a label with OMG that will offer high quality and high-volume formatted entertainment that is both developed and made in Manchester.”

Objective Media Group’s CEO Layla Smith and Commercial Director Holly Pye said: “Pam and Dympna’s track record for creating and producing quality programming and their relationships with the creative talent in Manchester is enviable. We are beyond delighted to be working with them.”

Staff Reporter

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