Dutch content services and processing company OD Media has launched an office in the UK.


The new London-based company — ODMediaUK — is to be led by consultancy Media Minds, headed by ex-Visual Data executives Anita O’Donnell and Yives Reed.


ODMedia has strategic partnerships with all the global OTT platforms and has  ‘preferred partner’ status from iTunes and is a Netflix Preferred Fulfilment Partner. Along with technical-delivery services, ODMedia acts as an aggregator for the major platforms, providing digital-rights management, monetisation, target audience development and cross-promotion.  It also manages linear and non-linear channel playout for SVOD, AVOD and TVOD.


In the last 12 months, ODMedia has opened subsidiaries in Belgium, Scandinavia and Spain, with a German launch planned for later this year. 


Yives Reed Co-Founder of Media Minds said: “Anita and I have been on the sharp edge of content-processing and distribution for almost 20 years, so we know when we see an impressive team and organisation. ODMedia is that. It’s not only flexible, nimble and very good at it what it does, but it’s also a company that sees its relationship with clients as a true partnership firstly on a commercial level leveraging IP to maximise revenue and secondly by providing best in class customer service”. 


Sjef Pijnenburg, CEO ODMedia Group, said ‘The digital distribution market is globalising. We need to access local markets to assist rights holders with their global release strategy. I am extremely pleased to have Yives and Anita on board. Our rapid growth and strategic plans for global rollout can only be managed successfully with key professionals like them.’


O’Donnell and Reed have worked together since the early 2000s. In 2006, they launched VOD business (VODE), which grew over the next eight years into the re:fine group with all3media International, FremantleMedia, Off the Fence and UEFA among its clients. In 2014, re:fine was acquired by Los Angeles-based Visual Data Media Services, and O’Donnell and Reed moved on to launch Media Minds.


Staff Reporter

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