Netflix has stepped up its data transparency with the release of a new engagement report covering 18,000 titles.
The new engagement report “What We Watched: A Netflix Engagement Report” will now be published twice a year and will cover what people watched on Netflix over a six-month period.
The report includes hours viewed for every title, both original and licensed, watched for over 50,000 hours as well as the premiere date for any Netflix TV series or film; and whether a title was available globally.
The report covers more than 18,000 titles representing 99% of all viewing on Netflix — and nearly 100 billion hours viewed.
The new report shows the strength of returners like Ginny & Georgia, Alice in Borderland, The Marked Heart, Outer Banks, You, Queen Charlotte: A Bridgerton Story, XO Kitty and film sequels Murder Mystery 2 and Extraction 2 and the popularity of new series like The Night Agent, The Diplomat, Beef, The Glory, Alpha Males, FUBAR and Fake Profile.
Netflix commented that “success on Netflix comes in all shapes and sizes, and is not determined by hours viewed alone. We have enormously successful movies and TV shows with both lower and higher hours viewed. It’s all about whether a movie or TV show thrilled its audience — and the size of that audience relative to the economics of the title.
“This is a big step forward for Netflix and our industry. We believe the viewing information in this report — combined with our weekly Top 10 and Most Popular lists — will give creators and our industry deeper insights into our audiences, and what resonates with them.
Jon Creamer
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