Sony is releasing a flagship 4K 60p pan-tilt-zoom (PTZ) camera model with an integrated lens, the BRC-AM7.

Incorporating PTZ Auto Framing technology, which uses AI technology for advanced recognition, the camera facilitates accurate and natural automatic tracking of moving subjects. These innovations enable simplified, high-quality video production for broadcast, live event, and sports productions.

The BRC-AM7 is also the world’s smallest and lightest integrated lens PTZ camera[1], measuring 168.7mm in width (approximately 6.64 inches), 225.2mm in height (approximately 8.87 inches), and 192.3mm in depth (approximately 7.57 inches), with a weight of only 3.7kg (approximately 8.16 pounds).

The size and weight promote greater freedom including increased installation flexibility, broader accessibility in challenging locations, and more vantage points. The BRC-AM7 works alongside Sony’s professional camera ecosystem, providing compatibility and colour matching.

“The BRC-AM7 enhances Sony’s rich legacy of PTZ cameras renowned for their image quality and reinforces Sony’s connected ecosystem of solutions,” said Norbert Paquet, Head of Live Production, Sony Europe. “We recently incorporated AI-based auto tracking technology into our models and the feedback was tremendous. The camera’s ability to consistently track and frame talent will provide production efficiencies by taking time and guess work out of creating content while providing high production values.”

The BRC-AM7 is planned to be available in early 2025. It is scheduled to be on display in Sony’s booth (C8201) at the National Association of Broadcasters (NAB) Show 2024 in Las Vegas, April 14-17, 2024.

Sony’s advanced PTZ Auto Framing technology, which is currently featured in the SRG-A series of PTZ cameras optimized for corporate and education customers, will expand to additional models. Planned for spring 2025 or later, Sony will provide a Ver. 3.00 firmware update that will add the PTZ Auto Framing technology to the FR7 full-frame, interchangeable lens PTZ camera.



Pippa Considine

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