Backlight, the global media technology company behind Iconik and Wildmoka, is bringing the multi-platform publishing capabilities of Wildmoka to the media management workflow of Iconik, and will be the first platform to fully connect high-volume media management, review and approval, and multi-platform publishing.
“Media teams are under constant pressure to produce more content while maintaining quality and control,” said Kathleen Barrett, CEO of Backlight. “At NAB 2026, we’re making Iconik even more powerful by extending it further into the content lifecycle. By bringing Wildmoka technology into the Iconik experience, customers can move more seamlessly from managing and collaborating on content to publishing it — without sacrificing flexibility, governance, or the investments they’ve already made.”
The new capabilities – to be demonstrated at NAB in Las Vegas – will allow organisations to manage content across their existing storage and tools, collaborate globally, and publish directly
to digital destinations with metadata and governance intact throughout.
In 2025, Iconik customers managed 903 million assets across more than 324 petabytes of storage, representing 54% asset growth and 56% data growth year over year. Teams now add more than 11 terabytes of new media every hour, reflecting the accelerating scale of modern content production. Meanwhile, Wildmoka customers published 5.7 million clips on the platform in 2025, amassing some 75 billion views.
“The Iconik x Wildmoka integration has undeniably supercharged our workflow. It’s exceedingly useful,” says Elliott Woodcock, Lead Video Editor at the Goodwood Group. “Wildmoka Clip Studio is incredibly efficient for clipping and distributing content, but now that we’ve connected it with Iconik, we also have this powerful and low-touch ‘live-to-archive’ workflow for full events, where we can also create coverage clips and then easily publish them to Iconik for archival
and future use.””
A new native publish panel inside Iconik, powered by Wildmoka, allows teams to push content directly from their managed library to social channels and owned platforms without exporting or transferring files between systems. Teams push content directly from their managed library to social channels and owned platforms, with metadata travelling with the asset.
Backlight will also unveil a redesigned Wildmoka Clip Editor—a workspace for media teams to manage live feeds, clip moments, and publish directly to social channels and owned platforms.
Pippa Considine
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