Music and sound house, The Futz Butler, has launched SONAL – a “groundbreaking methodology set to redefine how music and sound are briefed.”
The Futz Butler says the SONAL app will “transform the way agencies, filmmakers and brands collaborate on their soundtracks, making the process smoother, more creative and more strategically effective than ever before.”
“The process of briefing music and sound has been broken for too long,” said Paul Sumpter, Founder and Creative Director of The Futz Butler. “It’s unnecessarily difficult for clients to get the soundtrack they deserve. Most briefs rely too heavily on reference tracks and fail to uncover what clients really want. SONAL changes that.”
The SONAL app is used during a short, collaborative session with clients, “to deliver powerful insights and a seamless experience.”
Tested during an 18-month beta phase, The Futz Butler says SONAL has led to 78% of projects approved by version 1 or 2, project lead times reduced on average by 19 days and repeat business increased by 38%
“SONAL helps us uncover what truly makes someone tick.” Sumpter said. “With this clarity, we can deliver work that is personal, fresh and unexpected – yet still feels like an authentic extension of the client’s brand or story. SONAL removes the language barrier, acting as a kind of creative translation service. It turns our clients’ thoughts and hopes into unignorable sound and music, that doesn’t just meet their expectations – but exceeds them in ways they didn’t think possible.”
Picture: Ben Wulf Photography
Jon Creamer
Share this story
