MTV International has ordered a new observational reality format, Million Dollar Baby, from True North.
The show will follow reality TV star, Lateysha Grace, as she sets out on a mission to earn her daughter, Wynter Grace Charles £1 million.
True North will produce the 8×60-minute series, which will air across MTV’s 62 international channels and digital platforms from May 2018.
Lateysha Grace has a million social media followers, a children’s clothing label and “countless” brand partnerships. She has set herself a target of making the now two-year-old Wynter a millionaire by the time she is five years old.
“At two years old Wynter is already a star in our eyes and she makes a great double act with her mum Lateysha. This series will give viewers a revealing insight into Lateysha’s life as a ‘momager’, striving to provide a better life for her child. We look forward to finding out if Wynter will become the first official Million Dollar Baby.” – said Craig Orr, VP, Commissioning and Development, MTV International.
The show has been co-commissioned for MTV International and MTV UK by Orr and Kerry Taylor, EVP, Youth and Music, Viacom International Media Networks, MTV UKNEE and will be Executive Produced by True North’s Head of Factual Entertainment and Reality, Fiona O’Sullivan.
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