MPC has appointed Gregory Roekens to the newly created position of Chief Innovation Officer.
Roekens joins the company’s Global Senior Management Team reporting into CEO Mark Benson.
Roekens previously held the title of Future Technology Officer at Grey Europe; prior to that he was Chief Technology Officer at AMV BBDO and Wunderman and previously worked at IBM. Roekens is a published authority in innovation and technology and lectured at Cambridge University.
Benson said; “we are very excited to connect Gregory’s vision and expertise in the area of new and emerging technology with the business challenges of our clients. Gregory is the perfect choice to lead our innovation efforts and collaborate with our award-winning talent and client portfolio.”
“I look forward to developing new ways to marry our amazing creative and technological expertise with innovation,” Roekens said. “My focus will be in helping design the future of communication and user experience so that MPC can deliver any client vision to become a reality. In doing so I believe MPC will continue to be a leader in how clients and their consumers connect with emerging technology.”
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