Andy Culpin, Managing Director of 12 Yard Productions, is to join Siobhan Greene and Denise O’Donoghue’s newly launched indie 110% Content in April as Creative Director. 

12 Yard, part of ITV Studios, has now appointed former deputy MD Michael Mannes as the new Managing Director, while former head of development Liz Gaskell is to take up the role of Creative Director, forming a new management team at the label following the departure of Culpin. 


Mannes joined 12 Yard in 2005 and Gaskell has spent 13 years there during two separate stints. They will lead the label, which has offices in London and Glasgow and produces shows including BBC Two’s panel show, I’ll Get This, Dave’s Comedians Giving Lectures, Celebrity Coach Trip for E4, Cruise Trip which is airing on Channel 4 later this year and Catchpoint, its co-pro with fellow ITV Studios label, Possessed, for BBC One. 


Andy Culpin was a founding member of 12 Yard Productions which launched in 2001.


Julian Bellamy, MD, ITV Studios, said: “Michael and Liz are ideally placed to take 12 Yard forward. They have been an integral part of the label’s success over the past 15 years and I am delighted that they are coming together to build upon its reputation for creating successful, original and returning formats.


“That reputation has been gained thanks to Andy’s leadership, vision and dedication as one of the founding members of the label and I wish him well in his new role.”


Mannes said: “I am delighted to be taking on the role of MD at 12 Yard, it’s a company which prides itself on delivering entertaining formats which have longevity and international appeal. We are raring to go in creating the next generation of hit shows”.


Gaskell said: “12 yard has a brilliant creative team and this is an incredible time for our output. I’m excited to lead the charge to get even more original formats commissioned”.


Andy Culpin said: "I‘m really proud of what we have achieved at 12 Yard with ITV Studios and leave the company in great hands. I have always hugely admired Shu and Denise and the opportunity to join them at 110% Content was too big an opportunity to miss. There has never been a better time to start an indie and I am looking forward to developing the next generation of hit formats with them."

Siobhan Greene said: "Andy is a class act, with an amazing track-record for developing and producing successful long-running entertainment formats, particularly in the gameshow and quiz space. Andy’s arrival at 110% opens even more doors and opportunities. We feel lucky to have him".

Staff Reporter

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