Mother’s Niki Garner has been appointed as the new director in charge of ITV’s in-house advertising agency, ITV Creative. She takes on the role following the departure of Matt Scarff earlier this year.

Reporting to Jane Stiller ITV’s chief marketing officer, Garner will head the teams who deliver campaigns to promote ITV’s programming and will help to ensure ITV’s streaming business grows in line with its ambitious targets. She will be accountable for all creative output from concept to execution across all media channels. Niki will also lead the Creative Commercial team delivering work for external clients.

Garner has over 20 years of agency experience, the past 12 of which she’s spent at Mother working with clients ranging from Ikea, PG Tips, Diageo and Debenhams, as well as most recently, innocent and Samsung. She is joint head of Mothering and sits on the London management team with a focus on Mother’s culture and talent, Kindred – Mother’s DE&I programme across all parts of Mother. Prior to life at Mother, she worked on great British brands like Butlins and Matalan at the agency Libertine, as well as Aldi at BMF in Sydney.


Pippa Considine

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