Mad Cow Films is launching a new content division, Milk Machine.
The new venture will focus on producing work that falls outside the scope of traditional TVC production. After four years’ operating within Mad Cow Films, “the division is now forging its own identity.”
Pete Chambers, Executive Producer at Mad Cow said: “The Content Division has produced some amazing work and we wanted to give them a chance to flourish even more under their own banner. They are creating really interesting partnerships with brands and their strategic thinking is backed up with incredibly supple production. They are an extremely proactive team in a very fast-moving environment and I’m really looking forward to seeing what they create.”
Milk Machine will be under the leadership of Harry Moore as Head of Production, working alongside Nelta Kasparian as Partnerships Manager.
Moore said: “Our vision is to push the envelope of creativity by crafting engaging and brilliant work, without many of the constraints we often all face in traditional TVC production. Over the last four years we have carried out multiple successful projects for companies such as LEGO, Mainline, Acora & EE. The success of these projects has validated this new way of approaching production. Milk Machine will be here to nurture new talent, tell culturally relevant stories, and deliver the best results for our clients.”
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