John Farrar is to head up Future plc’s TV and digital division, Barcroft Studios.
Farrar, formerly Creative Director of Barcroft Studios, has succeeded Alex Morris as Chief Creative Officer and will lead the factual production company as Morris steps away from the business.
In addition to his role overseeing Barcroft Studios, who produce content for clients including Channel 4, Discovery and A+E Networks, Farrar will continue to lead Future Studios – the company’s video centre of excellence, capitalising on monetisation opportunities in original video across its stable of media brands.
Morris will depart the business in April after 13 years at Barcroft Studios (formerly Barcroft Media) to pursue new opportunities. Future acquired Barcroft Media in November 2019.
Katie O’Reilly, previously Barcroft Studios’ Finance Director has been appointed Operations Director and will report into Claire MacLellan the Future Plc COO.
John Farrar joined Barcroft Studios in 2019 from Nerd TV, the production business he co-founded with Jago Lee and Charlie Parsons in 2010, and which was bought by Red Arrow Studios in 2012.
Since joining Barcroft Studios his Executive Producer credits include ‘Two Sisters One Body’ (Channel 4), ‘Biggest Little Christmas Showdown’ (HGTV) and mental health docu-series ‘Mind Yourself’ for Snapchat.
Farrar said: “It’s time to embark on the next chapter of the Barcroft story and I’m excited to take the reins at this time of significant growth and opportunity. Alex has been at the creative heart of Barcroft Studios for well over a decade. He’s helped the company grow from a three-man picture agency in Tottenham into a global multi-platform specialist that connects with over 500 million people a month. We all wish him well in his next endeavour”.
Morris said: “Barcroft Studios has been my home for the past 13 years and after overseeing its successful integration into Future plc and its most successful year ever, I feel now’s the perfect time to step aside and look for a new challenge. The company is in great hands with John at the helm and I’ve no doubt the business will go from strength to strength under his leadership”.
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