Cooks Prue Leith and Dr Rupy Aujla, will aim to transform the cooking and food shopping habits of four British families in new Channel 4 ad funded series Cook Clever, Waste Less with Prue & Rupy.
The four-part series from BBC Studios’ Science Unit, sponsored by Hellmann’s, will offer viewers at home inspiration to shake up their mealtimes and tackle their Food Waste, with the equivalent of 1 in 6 shopping bags or 1 in 8 prepared meals going to the bin from households across the nation.
Cook Clever, Waste Less with Prue & Rupy shows how we can help our pockets and the planet by being more creative and thoughtful about the food we buy and consume.
Each week the cooks will team up with a different family to understand how food is wasted in their respective households, and to teach them recipes for easy-to-make, delicious meals using store cupboard staples and budget-friendly meal planning. The goal is to help the families – and viewers at home –take action to save money and the planet by reducing their Food Waste. Each episode champions masterful meal planning as well as tips and tricks to make simple and gorgeous food every day of the week.
Deborah Dunnett, Commissioning Editor for Features & Daytime at Channel 4 said, “When it comes to leftovers, Prue Leith is the absolute queen. I’m thrilled that she and the superlative Dr Rupy are pairing up to bring us amazing recipes that not only help you save money, but also help save the planet.”
Fikerte Woldegiorgis, Marketing Director, Foods Unilever UKI, said, “At Hellmann’s, we believe food is simply too good to waste. We are proud to be part of the team bringing ‘Cook Clever, Waste Less with Prue & Rupy’ to TV’s across the UK. Through this show we hope to spark awareness and conversation on Food Waste, and on the role each of us can play in tackling this enormous environmental problem. We hope it will shine the light on Food Waste similar to the positive action on plastic waste we have seen in recent years.”
Paul Overton, Executive Producer added, “The series is packed full of genius food facts, big reveals about our most wasted foods, and top tips and recipes to make use of leftovers. Food expert, Prue Leith, and founder of The Doctor’s Kitchen, Dr Rupy, make a brilliant pairing to deliver these useful facts and hacks that audiences can take home to help reduce the amount of food that we waste.”
Cook Clever, Waste Less with Prue & Rupy was commissioned for Channel 4 by Deborah Dunnett, Commissioning Editor for Features & Daytime. It is produced by BBC Studios’ Science Unit, in partnership with Hellmann’s. The Executive Producer for BBC Studios is Paul Overton. The series producer for BBC Studios is Eileen Inkson.
Jon Creamer
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