ITVX has now reached two billion streams since its launch in December 2022.
2022 was ITV’s previous most successful year for streaming with 1.9 billion streams across the whole 12 months. ITVX reached 1 billion streams on Easter Sunday this year.
From January to June this year, ITVX attracted more viewers with monthly active users (MAU’s) up 29% year on year to 12.5 million and up 19% since year end. The new service is also attracting light viewers, with viewing in that specific demo up 93% across the first six months in 2023.
Streaming hours are up 33% to 737 million hours and a 22% increase in dwell time in the same period. 86% of viewers who came into ITVX to watch an exclusive went on to watch other content on the platform in the first six months of this year.
Love Island has been streamed more than 335 million times. The recent FIFA Women’s World Cup is ITVX’s most watched sport since April with 15 million streams and last month’s Tour de France was streamed over 5 million times, a 34% increase on last year.
Since April ITVX’s most streamed drama is Malpractice, whilst amongst the archive content Broadchurch has performed well. US box sets including Vampire Diaries and its spinoff, The Originals have brought in millions of streams too. After Love Island, I’m A Celebrity South Africa is the most streamed entertainment series and Harry Potter and the Philosopher’s Stone is number one in films. Factual titles have seen millions of streams over the last four months also with highlights including Rolf Harris: Hiding in Plain Sight and Boris Becker: The Rise and Fall.
ITVX’s recent focus on comedy has seen streams to the genre increase by +85% compared to last year, with the most streamed series being Alan Carr’s Changing Ends. Comedy 24/7 was one of ITVX’s most watched fast channels over the past four months, whilst the Midsomer Murders fast channel is currently in first place.
Jon Creamer
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