New ITV game show the 1% Club, hosted by Lee Mack and produced by Magnum Media, is to return for a second series.
The Saturday night show, currently on air in its first run, launched ahead of the average for its schedule slot with 3.4 million and a 25 per cent audience share [consolidating to 4m in the first week after its episode one TX on 9 April] growing its audience to hit a 30 per cent share for its second and third episodes and draw 4.5m [episode two’s consolidated figure a week after TX].
The show’s format sees 100 contestants begin every show – but to make it to the end and win the top prize of up to £100,000, contestants must correctly answer a question only 1% of the country would get right. Contestants of all ages and backgrounds can take part, because, unlike most quizzes, no swotting up on general knowledge is required to do well. Logic and common sense are the key to success.
Lee said: “Delighted to be back. Once again I have been trusted to correctly give away up to one hundred thousand pounds with no mistakes. Good luck, ITV.”
The series is commissioned for ITV by Satmohan Panesar, Commissioning Editor and Sue Murphy, Head of Factual Entertainment.
Satmohan Panesar said: “With its unique combination of Lee Mack’s quick wit as the ringmaster and a devilishly engaging format, it’s been great to see the show entertain and confound millions of viewers in equal measure across ITV and ITV Hub. We’re really looking forward to bringing it back for another series and finding more members of the 1% Club.”
Andy Auerbach at Magnum Media said: “We’re delighted that The 1% Club will be back for a second series and we can’t wait to start coming up with more fiendish questions. Good luck, Britain!”
The format has already been licenced in three territories. It has sold to France 2 in France, RTL4 in the Netherlands and Israeli public broadcaster KAN11 has commissioned a series of 15 x 60-minute episodes. All three deals were completed before the series had aired in the UK.
The 1% Club was created by Dean Nabarro and Andy Auerbach and is a Magnum Media production for ITV. It films at dock10 Studios
Share this story