The ITV Hub is to launch two new spin off shows which premiere on the platform, offering bonus content around two of ITV’s biggest entertainment shows, I’m A Celebrity…Get Me Out Of Here and The Masked Singer.
I’m A Celebrity…The Daily Drop is a new companion show for I’m A Celebrity…Get Me Out Of Here! that will air on the ITV Hub. Hosted by Vick Hope from a virtual studio, the show will give fans an extra opportunity to delve deeper into the action from camp – hear lively opinions and debates and get all the latest gossip. Brand new episodes will be available exclusively on the ITV Hub from 7am the morning after each main show airs and can be watched at any time.
The Masked Singer: Unmasked will be hosted by self proclaimed The Masked Singer superfan Will Njobvu, directly after the main show, which returns to ITV in 2021. Unmasked will contain an exclusive first interview with that evening’s unmasked celebrity. Available only on ITV Hub, the programme will become home to all the backstage gossip with panellists Jonathan Ross, Davina McCall, Rita Ora and new recruit Mo Gilligan, as well as going behind the scenes. The Masked Singer: Unmasked is produced by Bandicoot Scotland.
With 32 million subscribers, original commissioning on the ITV Hub this year includes Britain’s Got Talent companion show Britain’s Got Talent Unseen, as well as The TOWIE Years, a ten part series celebrating a decade of The Only Way Is Essex. Last month, the ITV Hub launched EarlyBe, an opportunity for viewers to have a first look at all the very best programming from ITVBe, including The Only Way Is Essex, The Real Housewives of Cheshire and Sam and Billie: The Mummy Diaries.
Katie Rawcliffe, Head of Entertainment Commissioning for ITV, said “It is exciting to be making two brilliant new companion shows for the Hub. It is both important for the evolution of the Hub and great to be broadening our slate of original commissions.”
Jon Creamer
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