Professional video and broadcast distributor Holdan, part of the Midwich Group, is taking over the distribution of Atomos products in the UK and Ireland.

Atomos offers a range of 4K and HD Apple ProRes monitor-recorders, and was the first to implement the professional Apple ProRes RAW format for recording with cinema cameras,

The full range of Atomos products will be available to Holdan and Midwich Group channel partners from today.

Allan Leonhardsen, Managing Director, Holdan, commented: “We look forward to introducing the Atomos product offering to our customers within various market segments, from Broadcast & Cinema to Photography & Professional video. With the dynamic market transformation over the past decade, we also see a growing number of applications for our partners within the Gaming, IT & Audio-visual segments.

Stephan Kexel. Chief Sales Officer, Atomos, commented:  “The UK & Ireland has always been one of our strongest markets, and we are excited to see what this next chapter brings for Atomos in this region as we move forward with Holdan and Midwich Group. It will be a privilege to work with one of the best-established value-added distributors in the professional video and broadcast market, whose expertise within our core markets and beyond make them a natural fit for our product range. We are confident that Holdan’s commitment to providing a high level of service and support will benefit both channel partners and end users alike across both existing and potential markets.”

Holdan is one of the largest trade suppliers in the professional video and broadcast sector, supplying resellers and integrators in the UK, ROI and across Europe. It is part of the Midwich Group, a specialist AV distributor to the trade market, with operations in the UK and Ireland, EMEA, Asia Pacific and North America. The Group operates as the sole or largest in-country distributor for several its vendors in their respective product sets.

 

Jon Creamer