Hogarth Worldwide has hired MediaMonks’ Dan Samson and Haniah Omar as Head of Creative Experience and Innovation and Creative Director respectively.
At MediaMonks, Samson was Creative Director in Singapore. With over 16 years of experience, his background includes stints at companies including B-Reel, and work with brands such as Red Bull, Meta, Google, YouTube, Samsung, Nike and Evian.
Samson will focus on creative direction and leadership, working to inspire the team of creative content and production experts across operations in EMEA. He will also lead new strategic partnerships globally, in addition to heading up The Foundry.
“I’m thrilled to join Hogarth during its transformation and evolution, offering world-class creative and rock-solid production that blends innovation, experience and creative technology. As a creative, I love that we can make almost anything at Hogarth.” Dan Samson, Hogarth Worldwide.
Omar has worked for the likes of Leo Burnett and Grey Group, she brings over 20 years of advertising experience, working on brands such as LG, Google, Shiseido, Disney, Kia, Evian, and GSK and has expertise in digital, social and technology-led campaigns, brand repositioning and guardianship, film and print campaigns, and social-issues led work.
Responsible for producing creative work across all channels, Omar will help grow Hogarth’s creative department.
“Right now, we are living through the fastest changes in advertising ever, with technologies like A.I. and 5G changing everything about how brands reach audiences,” said Omar. “Hogarth is perfectly placed to help brands benefit from this transformation, as the firm has combined top-tier creative, technology, strategy, production and client servicing into one team.” Haniah Omar, Hogarth Worldwide.
Both will both report to Mehta, Global Chief Creative Officer, Hogarth Worldwide.
Mehta Mehta, Global Chief Creative Officer at Hogarth, said: “Dan connects creative thinking with his deep understanding of technology to bring a fresh perspective for our future focused clients. Haniah understands human emotions, storytelling and has a keen eye on what is happening in the creative and technology space. We welcome them both to the Hogarth family.”
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