Global data outfit, Hammerspace, has expanded its European presence with a London-based hub, local sales team, and a new distribution partner.

Led by Chris Bowen, SVP of Global Sales, the new EMEA team includes Spinnakar as the strategic distribution partner, Iain Malins as Sales Director, and Ian Marcroft as Technical Director. Hammerspace intends to continue adding EMEA local sales, technical, and support teams throughout 2022.

“Hammerspace is radically advancing the way organisations access and manage their vast data sets, making it possible for distributed organizations to accelerate innovation and deliver the “just-in-time” performance and access to data that a remote workforce requires,” said Gerard Brophy, Managing Director at Spinnakar. “We are thrilled to bring the Hammerspace Global Data Environment to our partners and customer base across Europe.”

Spinnakar connects Hammerspace with an expansive reseller network. Wolfgang Siegl, Managing Director at treeConsult in Munich, Germany, said, “The volume of data is growing uncontrollably, at the same time the use of cloud-native storage is increasing. Companies must have all data available and under control at all times with fast, easy and cost-effective access. The Hammerspace solution provides the management and handling of data from the underlying storage systems and is the only approach for future data storage concepts.”

Data is increasingly being created and stored in a variety of locations – at the edge, in multiple data centers and cloud regions. The Hammerspace platform delivers the “world’s first and only” solution to give high performance, local read/write data access to global users and applications, of all of an organisation’s data, no matter where it is stored. Hammerspace enables users working from anywhere in the world access to use their choice of applications, compute resources, and data.

“The Hammerspace Global Data Environment is a game-changer for the global economy, solving the challenges of today’s data-driven businesses,” said David Flynn, Hammerspace CEO and Co-Founder. “Hammerspace makes a productive remote workforce possible with high-performance, local access to data spanning data centers and clouds. We are excited to expand our European presence with a world-class team and distribution and channel partnerships to provide customers with unrivaled solutions, support and service.”

The company’s expansion will bolster its EMEA presence and support an expanding set of customers across a diverse set of data-intensive industries, including organizations leveraging remote talent such as autonomous vehicle, electronic design automation (EDA), high performance computing (HPC), visual effects (VFX), animation, and post-production, and life sciences organizations focused on areas such as genomics, microscopy and pharmaceutical research.

“Businesses are struggling with the increasing demands of the distributed workforce, hybrid cloud environments, and multi-cloud deployments; it has never been more critical to orchestrate and manage global data resources,” said Iain Malins. “I am excited to bring Hammerspace’s Global Data Environment to my customers in EMEA, to provide solutions to these key issues.”

“I am really looking forward to being able to go into my media customers in Soho with a Global File System that is fit for purpose,” said Ian Marcroft. “I have spent around 10 years in the Media & Entertainment sector both at Isilon and Qumulo and one the most frequently requested features was a Global Namespace. Most of my customers want to maintain on-prem storage for regular workflows and burst to the cloud when larger 8 and 16K projects are needed. They also have a multi-cloud strategy and need to quickly build systems using infrastructure as code. Hammerspace will give them the ability to quickly orchestrate workflows in different regions and across cloud vendors to enable cloud hopping.”

Jon Creamer

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