Gearhouse Broadcast owner Gravity Media has acquired Chief Entertainment Pty Limited, a Sydney, Australia-based provider of live studio and production services, from Telstra Corporation Limited.
Gravity Media currently operates in Australia under the Gearhouse Broadcast, HyperActive Broadcast and Input Media brands and this acquisition will complement the existing Input Media production centres in the UK as well as its Melbourne production and Sydney post-production facilities. The transaction has not yet completed and is expected to complete by the end of August, subject to certain conditions being satisfied.
Chief Entertainment will continue to operate under its existing name and branding until it is fully integrated with Gravity Media’s Australia operations. Hamish Cameron, CEO of Chief Entertainment, will be stepping down as CEO but will continue to work with Gravity Media as it integrates Chief’s operations with those of its existing Australian businesses. Under its new ownership, Chief Entertainment will continue to provide Telstra Corporation Limited with production services for its enterprise division, digital sports rights and media services.
Chief Entertainment provides production services and digital media delivery services to leading TV networks, sporting federations, entertainment franchises, agencies and commercial brands.
John Newton, Founder & CEO, Gravity Media, commented: “Chief Entertainment has achieved significant external revenue growth over the past three years, has an impressive customer base and is respected for the quality of the work it delivers. Our Gearhouse Broadcast and Input Media businesses have worked with Chief Entertainment for many years and we see it as a natural fit with our existing businesses in Australia.
“Chief Entertainment’s strengths include strong relationships with major Australian national sporting bodies, music and entertainment industries, as well as the creation of multi-platform entertainment and corporate television programmes involving some of Australia’s premier talent. We look forward to working with the Chief Entertainment team to continue to grow our content production capabilities and deliver enhanced services to our clients.”
Staff Reporter
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