Getty Images has inked a multi-year partnership with NBCU News Group to exclusively license its award-winning news archive collection.
The agreement will see getty look after thousands of hours of footage spanning more than 75 years of news coverage.
Getty Images has created a specific NBC News Archives collection to house the iconic archive, which consists of digitized and ready-to-license video clips on GettyImages.com as well as a sizeable number of offline clips that will be text searchable from gettyimages.com and supplied on demand via an offline workflow. The collection will be updated weekly, with agenda-setting news footage made available to Getty Images’ international customer base.
NBC News Archive boasts the oldest US television news archives and is one of the world’s largest broadcast libraries. Included in the collection are clips that range from the late 1940’s to present day and feature NBC News and MSNBC clips of high-profile breaking news moments from around the world like the fall of the Berlin Wall and the 1960’s Civil Rights movement in the United States.
“NBC News’ coverage of global events has led the broadcast industry for decades and they have developed a vast and rich collection of archival video clips,” said Getty Images Head of Strategic Development Peter Orlowsky. “As video becomes the primary storytelling medium, Getty Images is enriching its video offering, allowing us to greater serve the needs of our customers in almost every country in the world.”