Presenter and hospitality expert, Fred Sirieix has launched his own production label, Canard, with Objective Media Group.

Canard’s first commission, announced today, is Fred’s Last Resort (w/t) for E4 – an 8×60 series in which Sirieix will recruit 10 young people at a crossroads in their lives and throw them into a life changing, highly demanding role in the exacting world of luxury, high-end hotel hospitality.

This initial greenlight forms part of an exclusive partnership with OMG for unscripted formats which will see Canard co-produce with companies in the group.  Fred’s Last Resort is a co-production with Betty TV.

Known as the presenter of First Dates, Remarkable Places to EatGordon, Gino and Fred and Snackmasters, Sirieix is exclusively managed by Encanta Talent Management.

Sirieix said, “I love TV and presenting. It’s a pleasure for me to work with talented people on so many great series. I am so grateful for the chance to develop my own ideas. It’s a dream come true to see them come to life. Vive Canard!”

Layla Smith, Objective Media Group Chief Executive Officer, said “Working with Fred is ‘fantastique’ – his enthusiasm and passion for concept creation is inspiring and we look forward to creating brilliant ideas and series together.”

Fred’s Last Resort is co-produced by Betty TV and Canard, both part of Objective Media Group, and Motion Content Group. It is executive produced by Cam de la Huerta, David Harrison and Helen Cooke for Canard and Betty TV, and Martin Oxley for Motion. It was commissioned for E4 by entertainment Commissioning Editor, Steven Handley and Head of Youth and Digital, Karl Warner.  The series will be distributed by All3Media International.

Pic: Nicky Johnstone

Jon Creamer

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