Factory 42, the content studio run by ex Sky 3D’s John Cassy, has launched two kids AR apps  with The Natural History Museum and Science Museum Group as well as London’s Almeida Theatre.

The two science-based learning apps are narrated by YouTubers and CBBC children’s science presenters Maddie Moate and Greg Foot to encourage children to engage and learn about science and the natural world at home using the latest Augmented Reality and game play.

The two apps My Dino Mission AR and My Robot Mission AR were developed by 42 Kids, the new division Factory 42 is launching to tap into the fast growing EdTech market. The creation of the apps and collaboration with the museums is funded by a grant from UK Research and Innovation, in a bid to establish new digital ways of accessing cultural and learning experiences in response to the pandemic.

The apps use AR technology and graphics enabling children to use their reasoning to interact with, identify and care for a dinosaur species; and to create their own robots suited for different terrains and challenges.

John Cassy, Founder and CEO of Factory 42, commented: “The pandemic has shown parents everywhere how new and easy to use technology can really help engage young minds in learning at home. We are proud to have rapidly created these fun and innovative apps, and hope they will inspire lots of children to learn through play. We are also very grateful to Innovate UK for supporting Factory 42, so we can continue expanding and hopefully put Britain on the map, as a leading producer for the growing learning content market with our new division 42 Kids.“


Jon Creamer

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