EMG / Gravity Media has purchased its single largest order of FUJINON lenses including the latest, cutting edge UA125, UA107, UA23x7.6 and UA14x4.5 lenses.
EMG / Gravity Media Director – Media Services & Facilities Pete Newton explained, “Our decision to purchase and use these FUJINON lenses was driven by a combination of strategic planning, technological advancement and our long-standing relationship with Fujifilm Australia. As part of a comprehensive refresh of our lens stock, we aimed to upgrade our equipment to ensure we were utilising the latest innovations in broadcast technology. FUJINON lenses have consistently met our high standards for quality, performance and reliability making them a natural choice for this upgrade.
“Our primary requirements were exceptional image quality and versatile zoom capabilities which were required to provide flexibility for various shooting scenarios. We also wanted lenses with a robust and dependable construction to ensure they can withstand rigorous use in different environments. We also needed superior optical performance which is essential for high-resolution, sharp images with accurate colour reproduction and minimal distortion. Finally, we also required a comprehensive support package that included maintenance and ongoing expert advice. All of this was and is supplied by the Fujifilm team.”
The new FUJINON lenses also needed to be compatible and work seamlessly with EMG / Gravity Media’s existing Sony HDC-3500, HDC-4300 and HDC-5500 camera systems, whilst being durable and weather-resistant for varied shooting locations.
Newton said, “Meeting these requirements ensures that the lenses enhance our production capabilities, maintain the highest standards of quality and deliver exceptional performance across all key areas. Their superior optical quality ensures high-resolution, sharp images with accurate colour reproduction and minimal distortion and the versatile zoom ranges, such as those offered by the UA125, enable us to capture a wide array of scenes. They are also built to withstand rigorous use in many different environments which means they offer reliable performance and minimal downtime. As a result, the new FUJINON lenses have garnered overwhelmingly positive feedback from our internal team and clients alike.”
Most recently, EMG / Gravity Media used the lenses for coverage of the 2024 UEFA EUROs Football Championship. They also employ the lenses for their ongoing coverage of a wide range of European football leagues including the Italian and English football leagues.
FUJIFILM Australia’s General Manager, Electronic Imaging & Optical Devices Division, Shaun Mah, said, “EMG / Gravity Media is a true powerhouse in broadcast technology and production. It is also one of the most forward-looking companies in the industry, particularly where technology is concerned and we are delighted to once again be their technology partner and supplier of choice for high-quality broadcast lenses in their hugely important upgrade.”
Picture Credit: EMG / Gravity Media using FUJINON UA107 lenses in the field
Jon Creamer
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