Absolute has added Lead Editor, Nick Lofting, to its offline editorial team.

Lofting cut his teeth in editing during the late ‘90s, assisting Sam Sneade and working with talent such as Frank Budgen and Jonathan Glazer on projects including Guinness’ iconic ‘Surfer’ ad. Aged 22, his own editing career took off with his first three projects having success at D&AD, Cannes and Creative Circle.

Lofting moved to the US in 2003, developing a collaborative relationship with multi-award-winning Director, Douglas Avery on projects including ‘Loafer’ for EB Pils and Cornershop’s ‘Lessons Learned from Rocky 1 to Rocky 3’. He also cut at Chrome, Union and Lost Planet in LA and NY, and edited work including award-winning short film, ‘Jane Lloyd’ with HAPPY via SMUGGLER as well as the opening credits to ‘Dawn Of The Dead’. During this time, he also judged the AICP and AICE awards.

Since returning to the UK in 2019, Lofting has been working as Head of Editing at Hogarth, crafting campaigns for brands including Apple and Vodafone and forming part of Kinsale’s judging panel for 2022.

Nick Lofting said: “I am loving being back in London and joining Absolute marks an exciting new chapter. Their client base is so diverse, I’m excited to explore the various genres of the craft they output including film and TV, as well as reconnecting with talent I worked with in my early career.”

David Smith, Absolute’s CEO, adds: “Nick’s portfolio speaks for itself. We’re delighted to have him on board as we navigate a hugely exciting year for our business.”

Jon Creamer

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