Dynamic Rentals has announced a large order of Sony’s new flagship digital cinema camera ‘Venice 2’ on the day of its launch.

The $4m+ order is for 50 units.

“The Sony Venice has been a major part of Dynamic’s history. With over 100 Venice in our inventory it was natural to back the new model.” said Chief Sales Officer, Tom Jay Smith. “We anticipate a large demand, so we placed an order for 50 units to ensure we can meet the needs of our global customer base.”

“It’s imperative we act strongly to give our customers confidence. Our model allows our customers to invest their capital in higher yielding and longer lasting products, yet still have access to the cameras they need. ” said Austin Rios, CEO. “We have seen tremendous success with Venice and Mini LF, but with today’s announcement, RED’s Raptor, Raptor XL & the forthcoming Arri ‘4K S35,’ the camera market is going to be even more saturated for rental houses over the next few years. Our customers know they can rely on Dynamic to support them.”

We expect the ‘Original Venice 6K’ to continue its market dominance and see the 8K being adopted for large and VFX centric productions” commented Founder & Chief Operating Officer, Brandon Zachary. 

Jon Creamer

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