Comedy Central has appointed Lucy Robinson to head its London-based programming team.

At the same time, Louise Holmes has been promoted to VP, General Manager for Comedy Central UK, Northern and Eastern Europe and will now take lead responsibility for the brand across 33 European countries, including the UK.

Robinson will take up her newly created role as VP, Original Programming with immediate effect, reporting into Jill Offman, EVP, Comedy Central International and Managing Director of Comedy Central UK.

Robinson will oversee all original programme commissions out of the UK as the brand looks to further diversify its British comedy offering, with a brief ranging across non-scripted comedy, entertainment formats, animation, local reversions of Comedy Central’s U.S. hits, such as Drunk History and scripted comedy.

Her primary focus will be developing new hit programmes for Comedy Central’s TV channel in the UK, but with an international remit, she will also play a key role in adapting UK shows that may have wider appeal for international audiences. Robinson will also have a direct line into the Comedy Central U.S. programming team, to facilitate the co-ordination of content between the domestic and international teams.

Holmes meanwhile will now oversee the editorial strategy for the brand.

Robinson has produced show including all three series of BBC/LitteComet’s Pramface, Talback/Channel 4’s The 11 O’Clock Show, Kudos /BBC 1’s Hustle III and BBC’s The Wrong Mans.

Earlier this year Robinson series produced World Productions/Channel 4 thriller, Born to Kill.

Staff Reporter

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