Coffee & TV designs 007: Road To A Million titles

Coffee & TV collaborated with 72 Films to create a Bond inspired title sequence for ‘007: Road To A Million’, the new Prime Video series from the producers behind the James Bond movies.

Inspired by classic Bond title sequences, particularly the distinctive ‘Dr. No’ circles aesthetic, Co-Directors Steve Waugh and Ed Kevill-Davies, alongside Design Lead Connor Cresswell, evolved this motif beyond its original simplicity. Abstract and graphic metaphors, such as the falling man and the iconic gun barrel, were embraced, each given a unique twist.

Subtle references to the show’s rules and elements are woven in; the use of green and red smoke signifies success and failure for contestants, while “Easter eggs” such as controller screens, suitcases, and waveforms of the controller’s voice adds narrative to the piece. The soundtrack, a crucial component, was composed by the renowned Bond composer, David Arnold, providing an original piece tailored to the title sequence.

Co director Steve Waugh says; ‘In terms of its overall contribution to “007: Road To A Million,” our title sequence effectively establishes the rules, tone, and teases what viewers can expect in each episode. We hope the piece is recognized for its unique blend of cinematic Bond aesthetics with the distinct elements of the “007: Road To A Million” show. We are thrilled with the final result and hope it resonates with both Bond enthusiasts and all viewers of the show.’

Design Lead Connor Cresswell says; ‘It was a dream come true to work with such an iconic movie franchise and to bring a new spin to such a well known title sequence. The team worked so hard on making it feel Bond-inspired but uniquely ‘007: Road To A Million’ and it was brilliant to be part of bringing it to life.’