Advertising awards body the British Arrows is combining its ‘Craft’ and ‘Awards’ shows into one show called ‘The British Arrows’.
Chairman of the British Arrows board Charlie Crompton said, “Traditionally the British Arrows has always had two shows – one celebrating the best ideas of the year, the other celebrating the best craft. However, as everyone knows, any great piece of work is a magical combination of idea and craft, so it seemed perfectly natural for us to combine our two shows. We want to put on the best night of the year, gathering ad agencies along with our top production companies, post houses and film craftsmen and women. It will be an evening to celebrate the best our entire industry has to offer. We’ve also streamlined the categories, so our Golds, Silvers and Bronzes mean as much as they always have.
“The purity of the judging process underpins that, so we will now have a split jury with two Chairs. We’re delighted to announce that the Chair of the Jury for the campaign entries is David Kolbusz, CCO at Droga5, and the craft entries will be chaired by Lee Pavey, ETC’s Co-Founder.”
The British Arrows show will be held on 24 May at Battersea Evolution. The categories and definitions for campaigns and craft, together with the rules of entry will be released on 13 March.