The winners of the 43rd British Arrows Awards were announced last night at Battersea Evolution with Nike’s Nothing Beats a Londoner, made for Wieden+Kennedy by Riff Raff, directed by Megaforce; picking up 14 awards – six gold arrows, six gold craft and two silver craft, including Commercial of the Year and Best Crafted Commercial.
The other multi awards winners on the night were for Essity’s Viva La Vulva, made for AMVBBDO by Somesuch, directed by Kim Gehrig; John Lewis and Partners’ The Boy And The Piano, made for adam&eveDDB by Academy, directed by Seb Edwards – both winning three gold arrows, two gold craft and a silver arrow each.
Agency of the Year was awarded to adam&eveDDB for the third year running, and Production Company of the Year was awarded to Somesuch for the second year. These special awards are calculated on the number of gold, silver and bronze wins the company has received within the show across multiple campaigns.
Two Arrows’ Fellowship Awards were presented to Anthony Moore from Factory and Graeme Light.
Advertiser of Excellence, sponsored by WALKER, was awarded to Nike
The full list of winners is available here