Blinkink’s Parabella (directors Mikey Please and Dan Ojari) created this incredible trailer to promote Channel 4’s new version of The Great British Bake Off.



The team used 500 eggs, 50kg of flour and 28kg of sugar to make “the first ever ad to be animated using baked products.”


The directors worked with expert bakers and animators to create the promo, which was filmed almost entirely in camera. It took weeks of testing and practical experimentation to perfect the vomiting vol-au-vents, the ‘hand-in-hand’ croissants and the choir of singing profiteroles, all of which were made from real bakes on set. 

Jon Creamer

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