UKTV has reported that 2025 was its best year on record growing VOD viewing, linear share and its Share of Commercial Impacts.
The BBC Studios-owned broadcaster saw direct-to-consumer views to its free streaming service U grow by 15%. U also enjoyed a 23% uplift in average monthly active users and an 18% increase in registrations.
In linear, UKTV saw its network share grow from 4.8% in 2024 to 4.97% last year. UKTV’s Share of Commercial Impacts (SOCI) reached 9.08%, up from 8.79% the previous year.
Marcus Arthur, CEO, UKTV said, “Record-breaking viewing across both streaming and linear is clear evidence that our strategy is working. By investing decisively in digital while strengthening our linear offer, we’ve positioned the business for sustainable success. Our focused choices in content, product and marketing have enabled us to accelerate our growth trajectory, even against a rapidly shifting media landscape and challenging macroeconomic conditions.
“Our U&Originals, premium acquisitions and the unrivalled depth of the BBC archive continue to power our services, making U and our channel portfolio essential destinations for audiences.
“As we enter 2026, everyone at UKTV is thrilled to see our new partnership with Channel 4 streaming realised with the launch of U on the platform, complementing our own standalone U service. We are looking forward to working with all our partners to champion the creative sector and deliver even more bold, entertaining and conversation-starting shows for viewers.”
On the U streaming service, drama proved the most popular genre. It was responsible for the top five performing shows on the service (Bergerac, Outrageous, The Marlow Murder Club, The Chelsea Detective and Whitstable Pearl), with Bergerac powering U to its best day ever on 2 March.
Andrea Amey, Chief Digital Officer, UKTV said, “2025 marked the first full year of UKTV’s transformation under our new masterbrand, U – and the results speak for themselves. Our streaming service has benefited enormously from a bold, cohesive brand identity that unites the platform with our family of TV channels.
“We’ve delivered strong growth in viewing, active users and registrations, fuelled by a compelling content offer, enhanced functionality, improved personalisation and broader availability. The recent rollout of the U app on Sky Q and Virgin TV V6 boxes has further expanded our reach and strengthened our position in an increasingly competitive market.”
UKTV’s linear channels enjoyed success in 2025, with U&alibi (+13%), U&Dave (+5%), U&YESTERDAY (+4%) and U&DRAMA (+2%) all growing share. Channel share growth was driven by U&Originals shows that topped the ratings charts on UKTV’s six commissioning channels – Bergerac (U&DRAMA), Bookish (U&alibi), Guy Martin: Proper Jobs (U&Dave), Pete Wicks: For Dogs’ Sake (U&W), Fawlty Towers: The Play (U&GOLD) and Bangers & Cash (U&YESTERDAY).
Bergerac was watched by 2.4 million viewers across U and U&DRAMA, making it the highest rating show on the network last year, followed by The Chelsea Detective, The Marlow Murder Club, Bookish and Whitstable Pearl.
Steve North, Chief Content Officer, UKTV, commented, “The strength and breadth of our content slate continues to power both UKTV’s linear channels and our U streaming service to exceptional performance.
“Our drama originations – including Bergerac, The Marlow Murder Club and Mark Gatiss’ outstanding Bookish – have clearly resonated with audiences, and I’m delighted that all three will return later this year. We’ve also seen strong success through close collaboration with our partners, acquiring series that truly connect with viewers such as The Chelsea Detective, Whitstable Pearl and Signora Volpe.
“As we look ahead, we will build on this momentum by continuing to invest strategically across a range of genres. That includes a renewed commitment to comedy entertainment and an expansion of our true crime offering. These choices reflect our ambition to deliver even more compelling, high-quality programming that keeps audiences engaged and returning for more.”
Jon Creamer
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