Branded content outfit, Gramafilm, has hired three ex BBC Studios development execs, Eddie Evelyn-Hall, Laura Amure and Jamie Cowell, as it expands into Entertainment and Factual Entertainment.

Gramafilm was established in 2008 to create branded content and campaigns and has worked with brands including Red Bull, YouTube, Amazon, Google, LG.

Gramafilm is now building its slate of Entertainment and Factual Entertainment and documentary series and features.

Eddie Evelyn-Hall has joined the company as Creative Director of Development, effective immediately, and will report directly into Gramafilm owner and director James Morton-Haworth. Evelyn-Hall’s remit will be to lead Gramafilm’s development of its Entertainment and Factual Entertainment slate, and to combine the two worlds of TV and brands, amalgamating branded knowledge and entertainments experience.

Joining Evelyn-Hall are Laura Amure and Jamie Cowell, who have previously worked with Evelyn-Hall over eight years, while at BBC Studios, Monkey Kingdom and Syco Entertainment.  The trio have previously worked together on several big format shows including new BBC Three’s new dating show I Like The Way You Move, ITV2’s comedy quiz show Don’t Hate The Playaz, music-based TV and multi-media format La Banda (The Band), The X-Factor and Britain’s Got Talent, as well as specials including BBC One’s A Royal Team Talk: Tackling Mental Health.

Taking up the roles of Development Executives, Amure and Cowell, alongside Evelyn-Hall, will develop a slate of “robust but provocative, vivid, and audacious formats that grab and entertain audiences, and appeal to commissioners and brands.”

James Morton-Haworth, co-founder and director at Gramafilm said; “Eddie, Laura and Jamie are such an incredible addition to our team at Gramafilm.  They each have an amazing track record in the industry, working across TV, film, and music, and they will be invaluable to the growth of Gramafilm as we combine our passion for branded storytelling with new entertainment formats. We’re very happy to have them on board and excited for what they will create.”

Eddie Evelyn-Hall said: “I’m incredibly proud to be joining Gramafilm, it’s a fantastic opportunity to merge traditional ways of making television and the branded content world. They have a refreshing approach to making content and I am looking forward to creating big entertainment shows with purpose, ambition and scale as well as factual entertainment shows with classic ents sensibilities at their core.”

Laura Amure said: “From the very beginning of our working relationship, Eddie, Jamie and I found common ground in our motivation, values and goals. It has always been of precedence for us never to compromise on these and working with people who share our values is incredibly important to us. I am so happy to be joining James and the team at Gramafilm and having admired both their incredible output and their forward-thinking approach, I can’t wait for us to join forces.”

Jamie Cowell said: “Laura, Eddie and I have a passion for creating and selling formats with mass appeal and progressive values. To be able to continue our working relationship for Gramafilm is an incredible opportunity.James and the Gramafilm team have a proven record of partnering with the world’s biggest brands and networks to deliver quality content with unique stories at their heart. I’m excited to combine their production values and skillsets with our enthusiasm for launching global formats and together working to capitalise on opportunities at a wide range of networks in the UK and around the world.”

In addition to the growth of the factual entertainment division, Gramafilm is developing its documentary roster and is currently in production on a new feature length documentary.

International distribution for Gramafilm will be handled by ro*co films.

Jon Creamer

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