Netflix has hired BBC Studios’ Jackie Lee-Joe as Chief Marketing Officer. Lee-Joe has been CMO of BBC Studios since 2015.
"Jackie is a truly original thinker with a wealth of global experience – making her the perfect fit as our next Chief Marketing Officer. I’m excited to work with her in promoting our brand and original programming in new and creative ways to members all around the world,” said Ted Sarandos, Netflix Chief Content Officer.
“Netflix is a much loved and respected brand, entertaining audiences everywhere with its rich and thought provoking original programming. I’m thrilled to be joining one of the world’s most creative, dynamic and fearlessly innovative companies,” said Jackie Lee-Joe.
A graduate of the University of Sydney and the University of New South Wales, Lee-Joe joined the BBC in November 2015 from Skype, where she was Global Director for Audience, Entertainment Marketing & Broadcast Media. She has over 20 years of marketing experience with companies including Virgin Mobile, Carphone Warehouse and Orange. She will start at Netflix in September, based in Los Angeles. She succeeds Kelly Bennett, who announced his retirement from the company earlier this year.
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