Factual producer/ publisher Barcroft Studios today announces the appointment of Mitch Strong as Head of Commercial.
In the newly-created role, Strong is tasked with spearheading growth in commercial and branded content production and distribution. He will report to Alex Morris, Barcroft Studios’ Chief Creative Officer. Specifically he will be developing brand partnerships across the company’s portfolio of digital series that have established a loyal following around the world, particularly with Generation Z and millennial viewers.
Strong joins Barcroft Studios from his role as Head of Agency Sales and Trading Director at digital media group Jungle Creations, where he has spent 4 years since joining the company as Commercial Director. His role was focused on driving commercial growth and directing the company’s commercial teams.
“At Barcroft Studios, we’ve grown a stable of hit original shows across social media that inspire and entertain over 50 million loyal followers such as ‘Hooked on the Look’, ‘Shake My Beauty’, ‘Born Different’ and ‘Extreme Love’. Mitch’s unrivalled experience, stellar reputation and infectious drive mean he is the perfect person to build exciting new commercial opportunities for our series brands” said Barcroft Studios Chief Creative Officer Alex Morris.
“Brands are now looking for social publishers that go above and beyond ‘mass reach’ and ‘scale’, and instead want to connect with deeply engaged, premium audiences – Barcroft Studios has just that. With their unique slate of their digitally led original shows across social media they have built the perfect foundations to connect brands to these organically grown, premium audiences in a new and exciting way.
I’m fascinated by Barcroft Studios’ mission to inspire the world with amazing true stories and I admire what they have achieved over the years. I’m beyond excited to join the team and to lead the drive for commercial growth in the brand partnerships space.” said Mitch Strong.
Barcroft Studios has previously produced branded content for clients including Emirates, FC Barcelona, McDonalds, Samsung, Unilever, Skoda and Sony PlayStation.
Strong joins Barcroft Studios with immediate effect and follows other recent senior management appointments including former Nerd TV founder John Farrar joining the company as Creative Director and former Vice Studios VP Programming Al Brown joining as Executive Producer for the company’s 4Real output for Channel 4.
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