Amazon Web Services (AWS) has announced new capabilities across AWS Elemental that bring AI, personalisation, and intelligent monetisation to the live video workflow.
The new services include the AWS Elemental MediaPackage Dynamic Multiview allowing viewers choose their own multi-camera layout from a single set of encoded sources, delivered to any device over standard HTTP Live Streaming (HLS) or Dynamic Adaptive Streaming over HTTP (DASH), without per-layout encoding costs.
AWS Elemental Inference Contextual Metadata is AI-generated metadata extracted from live video in real time, powering personalised video experiences and contextual ad decisioning.
AWS Elemental MediaTailor Yield Optimization allows automated backfill of unfilled ad inventory using Amazon Publisher Services (APS) demand, giving streaming TV publishers incremental revenue with zero setup cost
AWS Elemental MediaTailor Low-Latency Ad Insertion extends personalised ad insertion of MediaTailor to low-latency streams using Apple’s HLS interstitials, so publishers no longer have to choose between fast delivery and ad revenue
“AWS Elemental MediaPackage Multiview lets us deliver multiple synchronized camera angles within a single stream, putting our subscribers in control of how they experience live sports. The server-side composition approach scales this premium experience to over 100 million viewers without multiplying origin complexity or CDN costs, giving us a true differentiator in India’s competitive OTT landscape,” saidAkash Saxena, CTO (JioHotstar).
AWS will de demonstrating Elemental’s capabilities at IBC 2026.
Staff Reporter
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