Superindie Argonon is launching production label Rose Rock Entertainment in the US, in a joint venture with Joe Weinstock, who will be ceo.

With offices on the West Coast and Oklahoma, the new indie will build on Weinstock’s experience in male-skewed factual, expanding into a wider slate of projects for US and global audiences.

The indie becomes the ninth global label in the group and Argonon’s first US joint venture, reinforcing Argonon’s strategic ambitions to boost its US growth, building on its growing West Coast presence and long term East Coast base, whilst opening new headquarters in Oklahoma in the South.

Weinstock joins from Spoke Studios (part of Wheelhouse Entertainment) where as co-president he was responsible for shows including Becoming for Disney+, River of No Return for Discovery, Assembly Required starring Tim Allen for History Channel and Inn the Works for Magnolia Network. Weinstock has also overseen and developed seven currently unannounced series at Spoke Studios for streamers and networks including Netflix and Hulu.

Prior to Spoke, Weinstock was senior vice president of development for Leftfield Pictures, where he developed a broad slate including Blue Collar Backers and Carspotting for Discovery, Wolves and Warriors for Animal Planet and Billy the Kid: New Evidence for National Geographic.

Weinstock was vice president of production & development at Gurney Productions where he was executive producer for Duck Dynasty (A&E), as well as American Diggers and Auction Hunters for Spike. Previous roles included senior director of development for Discovery Channel where he executive produced Blue Grass Boys, Porter Ridge and Game of Stones.

“As a creative storyteller, I am incredibly ambitious for Rose Rock,” says Weinstock. “We’re passionate about creating unexpected and entertaining content, offering a platform for unheard voices and discovering never-seen-before characters, all captured through a cinematic documentary lens.”

James Burstall, ceo of Argonon says: “The launch of Rose Rock Entertainment will add rocket fuel to our US growth strategy with the opening of our third US headquarters and expansion of our West Coast hub, broadening our content ambitions and connectivity across the breadth of the US.”

Rose Rock Entertainment becomes the ninth label in the group. Other labels include Bandicoot Scotland, producers of The Masked Singer UK for ITV; Leopard Pictures (Hard Cell for Netflix), Windfall Films (Attenborough and the Mammoth Graveyard for BBC One) BriteSpark Films (Dispatches for Channel 4), Like a Shot (Abandoned Engineering for Discovery), Leopard USA (House Hunters International for HGTV), Studio Leo (Cash in the Attic for Channel 5) and branded content arm Nemorin Film & Video (McDonalds, American Express, Amazon).

Pippa Considine

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